Hotel Brand Releases Cookie Tin Collection Inspired by Favorite Destinations, Offers Free Cookies for Consumers Visiting Any DoubleTree by Hilton Hotel, and Partners with Amtrak® for on-the-ground Giveaways
MCLEAN, Va. - DoubleTree by Hilton, one of Hilton Worldwide's (NYSE: HLT) 13 market-leading brands, celebrates National Chocolate Chip Cookie Day today sharing the brand's signature sweet treat with travelers everywhere. To mark the occasion, the brand is also launching a series of collectible cookies tins and social contest.
As part of DoubleTree by Hilton's "Nice Travels" movement -- a multichannel effort driving random acts of kindness to prove that "nice" is contagious -- the hotel brand is offering its iconic chocolate chip and walnut cookie to anyone who walks into one of the brands more than 460 hotels worldwide - with or without a reservation.
The celebration continues through a partnership with Amtrak®, the nation's intercity passengar rail provider, in an effort to bring the cookie beyond hotel doors and give travelers a chance to share the cookie with someone they care about.
The day's activities are part of DoubleTree by Hilton's ongoing efforts to stimulate more positive online chatter about travel, as the hotel brand's Nice Travels Index reveals that only about 1/3 of the online travel conversation is favorable.
Traveler Tin Collection
The brand marks its annual celebration of the holiday with the launch of the Traveler Tin Collection of seven cookie tins inspired by some of the most loved travel destinations around the world. Destinations commemorated by the Traveler Tin Collection include California, Chicago, Florida, New York, Texas, The Carolinas, and Canada, with additional international destinations to launch later this year. Travelers can purchase tins from the collection at participating DoubleTree by Hilton hotels and online at doubletreecookies.com; or win tins by participating in the brand's Instagram Roulette Giveaway.
"At DoubleTree by Hilton, we've dedicated ourselves to spreading niceness every day, starting with the signature warm cookie welcome that each guest receives," said Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton and Curio - a Collection by Hilton. "The Traveler Tin Collection and our other National Chocolate Chip Cookie Day activities celebrate the cookie and offer travelers fun ways to share their experience with loved ones."
Instagram Roulette Giveaway
To mark the launch of the Traveler Tin Collection, DoubleTree by Hilton is posting a video to Instagram showing images from each Traveler Tin destination. To win a tin full of cookies - or something even sweeter - fans can take a screenshot of their favorite destination from the video and DM it to @doubletree. The giveaway runs through August 12, 2016. For terms and conditions, see here.
Partnering with the Amtrak Guest Rewards® team on National Chocolate Chip Cookie Day, DoubleTree by Hilton will surprise people in two of Amtrak's most busiest stations: New York's Penn Station and Chicago's Union Station.
In the spirit of Nice Travels, the DoubleTree by Hilton team will hand out thousands of the brand's signature chocolate chip cookies in pairs of two - encouraging passersby to keep one and share one with someone else. In each station, the first 25 people who mention "Nice Travels" to a DoubleTree team member will receive a full tin of cookies from the Traveler Tin Collection.
The Nice Travels Index
To intercept the online conversation about travel and give small acts of kindness the attention they deserve, DoubleTree by Hilton introduced in April the Nice Travels Index, a real-time social listening and measurement tool that tracks online sentiment towards travel and travel conversation. The Nice Travels Index revealed that in spite of a global affection for travel - with more than 620,000 Twitter users identifying as passionate travelers - just 36 percent of the online conversation about travel is positive.
To make a positive change and celebrate the things we love most about traveling, DoubleTree by Hilton has used the Nice Travels Index to identify, share and reward acts of niceness, contributing to a 5 percent decrease in negative conversation about travel online since the April launch of the index. The hotel brand will continue using the Nice Travels Index to engage with consumers in real-time through "surprise and delight" giveaways throughout the year.
For information about the brand's Nice Travels campaign, visit NiceTravels.com. For additional information, photography and video footage, media can visit news.doubletree.com/NiceTravels.
DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.