DoubleTree by Hilton and McLaren-Honda Launch World’s First Grand Prix Sleepover Experience
LONDON - For racing aficionados, it's the world's most exclusive sleepover: on 19th March, DoubleTree by Hilton and McLaren-Honda join forces to host a money-can't-buy experience at the grand prix team's famous headquarters, to celebrate the opening of 2016's racing season: Australia's Grand Prix race.
The McLaren Technology Centre, home of the McLaren-Honda Formula 1 team, located in Surrey, UK, will open its doors at night for an invitation-only exclusive sleepover experience. As a top-secret research and development facility, access to the centre is tightly controlled - making this a unique opportunity.
It truly is the golden ticket. Upon arrival, guests will be welcomed with DoubleTree by Hilton's signature warm chocolate chip cookies and sparkling glass of Chandon before embarking on a guided tour around the facility including a peak at the team's historic cars, a behind-the-scenes look at the McLaren-Honda racing facility and an interactive Mission Control and Pit Wall experience.
The countdown to the race begins with a night of Formula 1-related entertainment, including special screenings of iconic race-themed movies. Guests will have the chance to soak up the atmosphere from their very own DoubleTree by Hilton Sweet Dreams Bed, complete with hotel room amenities, including towels, slippers and Aroma Active products typical of a DoubleTree by Hilton stay, whilst sleeping alongside some of the world's most iconic racing cars.
As the sun rises, the lucky winners will watch the highly anticipated race from Albert Park, Melbourne, with access to McLaren's bespoke circuit-data feed, timing and telemetry systems straight from the track. They'll also enjoy breakfast, making it the best place to watch the race outside of the Paddock Club.
Aligi Gardenghi, vice president marketing, EMEA Hilton Worldwide, said, "We're excited to reward Hilton HHonors members with this unique money-can't-buy experience at one of the leading and most historically-significant innovation hubs in the world - just one benefit of joining our award-winning loyalty program. We're thrilled to bring DoubleTree by Hilton's hospitality to this exclusive event, with its unique culture focusing on the 'little things' that make a huge difference to guests' travel experiences. We look forward to taking care of the 'little things' so that guests can sit back and enjoy the race in style!"
McLaren-Honda driver Jenson Button said, "The idea of a sleepover at the MTC is really cool - and DoubleTree by Hilton are going to do everything they can to make sure everyone has a really unique time. The MTC is a pretty special place at any time of the day - the blend of history, heritage and high-technology is incredible - but an event during the night, with lots of enthusiastic fans sharing the space together and creating a very special atmosphere, will be unbelievable. The first race of a new Formula 1 season is always one of the most exciting of the year - it's unpredictable, eventful and often surprising. This is a great way to celebrate McLaren-Honda and Formula 1's return to the world's stage."
This event is available exclusively to Hilton HHonors members, Hilton's free-to-join loyalty program. For your chance to win, enter the contest* at www.hhonors.com/NightAtMcLaren with your Hilton HHonors membership number. Alternatively, those with HHonors Points can bid on the experience through the HHonors auction site. This competition is strictly limited and available for 10 prize winners, each with a plus one.
Hilton Worldwide, an official corporate partner of the McLaren-Honda Formula 1 team of 11 years, provides the team with a home away from home at over 20 race locations, including DoubleTree by Hilton, one of its 13 brands.
For more information, or to become a member of Hilton HHonors, visit HHonors.com.
*Closing date for all entries is midnight GMT on Thursday March 10, 2016. All winners will be contacted on Friday March 11.
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New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. Since 1966, when it entered its first Formula 1 race, McLaren has won over 180 grands prix, eight constructors' titles and 12 world championship titles with some of the sport's greatest drivers - Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.
The McLaren-Honda team campaigns the 2016 FIA Formula 1 World Championship with the best driver pairing in the sport: world champions Fernando Alonso and Jenson Button. They drive the McLaren-Honda MP4-31. For more information go to www.McLaren.com / @McLarenF1
DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 62 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.