Recognized for customer analytics program that tracks loyalty and enriches guest experience
MCLEAN, Va. - Hilton Worldwide today was named a Gold winner in the customer analytics category of the 2014 Gartner and 1to1 Media CRM Excellence Awards. Hilton is recognized for its Satisfaction and Loyalty Tracking (SALT) analytics program that enables the global hospitality company to analyze customer feedback and create data-validated best practices that are tested and implemented across the company to drive customer satisfaction and loyalty.
"We are committed to listening to our customers and responding to their direct feedback as we enhance their experiences with us," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "Our SALT program empowers our properties to stay ahead of our guests' needs around the world."
The joint awards program from Gartner, the world's leading information technology research and advisory company, and 1to1 Media honors leading customer experience organizations. It also spotlights the standards of excellence among these organizations that have taken a customer-centric approach to improving their business performance. Awards were presented today at the Gartner Customer 360 Summit.
"The 2014 winners demonstrate how, when organizations combine innovation and creativity with dedicated processes and enterprise-wide commitment, they realize tangible results around their customer experience efforts," said Mila D'Antonio, editor-in-chief, 1to1 Media. "This year's winners truly showcase how having thoughtful, collaborative customer experience strategies pay off."
Nominated by Medallia, a global leader in SaaS Customer Experience Management (CEM) solutions, Hilton Worldwide's SALT program uses Medallia to collect, analyze and share actionable customer data from a variety of sources - guest survey feedback, social media, online review sites and media platforms - and provides insights and specific actions customized for each level of the organization with the goal of improving the customer experience and loyalty.
With more than 50,000 users across Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hampton, Hilton Garden Inn, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations brands, SALT has played a critical component in Hilton Worldwide's daily operations and customer-centric culture for the past 12 years.
More information on the Gartner & 1to1 Media CRM Excellence Awards can be found here.
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About 1to1 Media
1to1® Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives to drive change and make customer-based initiatives the centerpiece of their strategies. 1to1 Media's Weekly Digest delivers best practices, trends, and articles that highlight customer-focused initiatives to drive bottom-line impact. 1to1 Media's annual awards programs, The Gartner & 1to1 Media CRM Excellence Awards and the 1to1 Media Customer Champions, highlight excellence among organizations and individuals that take a customer-centric approach to improving their business. Backed by Peppers & Rogers Group, a global leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver actionable content to its audience of more than 30,000 decision-makers.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.