DoubleTree by Hilton, one of Hilton's (NYSE: HLT) 13 market-leading brands, has revealed the power of a simple, kind gesture in a new report and survey published in the UAE today. In response to the survey results, the upscale hotel brand has unveiled plans to celebrate World Kindness Day by deploying "Kindness Cabs" in Dubai on 13 November 2016 to spread the goodwill.
The survey*, commissioned by DoubleTree by Hilton, highlighted that 89 per cent of UAE residents believe there should be more kindness in the world and 91 per cent testified to the goodwill ripple effect, claiming that being on the receiving end of a thoughtful gesture moved them to be kinder to others.
Of those surveyed, 77 per cent believe that acts of kindness improve relationships, while 70 per cent say a kinder workplace makes them more productive. Seventy-four per cent of respondents said receiving or performing an act of kindness makes them more content, and 79 per cent said doing good deeds gives them a more positive outlook on life.
The impact of even small acts of kindness are so significant that 85 per cent said a smile or a kind word from a stranger is the ultimate mood-boosters. Most UAE residents are happy to give as well as receive, with 86 per cent of men and 85 per cent of women willing to charm a stranger with a simple smile.
"Our research in the UAE points to a desire for people to create and pass on kindness," explains Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton. "At our 475 DoubleTree by Hilton hotels, we believe that kindness - a warm welcome, a friendly smile - makes all the difference when it comes to travel and stays with our guests long after they check out."
In partnership with well-being experts The School of Life, DoubleTree by Hilton has today published the UAE's first report of its kind - "Mastering the Art of Kindness" - looking into the value of kindness to individuals and society at large.
Psychotherapist and The School of Life faculty member Lucy Beresford said, "Kindness is a powerful force for change. Kindness travels in so many different ways, and moments of kindness - no matter how small - bring us together, creating a strong connection that transcends the pressures of everyday life. Scientific research has proven that both giving and receiving kindness improves our happiness, physical health and general well-being. Ultimately, even the smallest acts of kindness can have wide-reaching effects, as our good deeds are paid forward by others."
DoubleTree by Hilton will be spreading warmth and kindness throughout Dubai on World Kindness Day, 13 November 2016, by partnering with app-based car booking service Careem. Anyone who books a car with Careem on World Kindness Day has the chance of being picked up in a "Kindness Cab". Lucky customers greeted by the Kindness Cab will enjoy a complimentary taxi ride and a "Kindness Kit" of gifts. In an extra element of surprise, a select number of the "Kindness Kits" will contain complimentary stays at any DoubleTree by Hilton around the world.
To make a reservation at a DoubleTree by Hilton worldwide, travelers may visit doubletree.com. Media may access additional information on DoubleTree by Hilton's World Kindness Day celebrations in UAE at news.doubletree.com.
*The research was conducted by One Poll on behalf of DoubleTree by Hilton, who polled 1,000 people across the UAE to explore the role kindness plays in their lives. The sample was nationally representative of the entire adult population of the UAE based on age, gender and region. Discrepancies in or between totals are due to rounding.
Kindness is at the heart of DoubleTree by Hilton. Across the world, whenever a guest checks in to one of the brand's hotels, they are welcomed with a warm chocolate-chip cookie upon arrival as the first act of hospitality.
DoubleTree by Hilton's mission of returning the human touch to travel is present across its four properties in the UAE: DoubleTree by Hilton Hotel Dubai Jumeriah Beach, DoubleTree by Hilton Hotel & Residences Dubai Al Barsha, DoubleTree by Hilton Resort & Spa Marjan Island and DoubleTree by Hilton Ras Al Khaimah. For further information, visit: www.doubletree.com
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DoubleTree by Hilton is a fast-growing, global portfolio of more than 500 upscale hotels with more than 119,000 rooms in gateway cities, metropolitan areas and vacation destinations across six continents. DoubleTree by Hilton prides itself on paying attention to the little details that have a big impact, from welcoming guests with its signature warm DoubleTree Cookie to serving the communities around them. DoubleTree by Hilton hotels offer unique, contemporary accommodations and full-service facilities, including restaurants and lounges, room service, health clubs, business centers and meeting and banquet space. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. To make reservations, travelers may visit doubletree.com. Connect with the DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Journalists may visit news.doubletree.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.